Avenue, a growth advisory group in Orlando, Florida

Find Your Way To Growth That Lasts

FindAvenue.

Find your way to growth that lasts. Find Avenue.

Discover

  • How You’re Seen
  • Where to Show Up
  • If Paid Ads Fit
  • What Your Site Says
  • Why You’re Chosen

Your Business,
Reviewed.
On Us.

Book a free commercial analysis with the Avenue team.
See what’s working, what’s missing, and where to start.

Understand first. Decide on us later.

*Limited condition offered to founding partners.

Meet Avenue.

How We Open The Way
To More Predictable Revenue.

  1. Identify

    The Analysis

    Before we look outside, we learn the ins and
    outs of your business.

    How your operation runs, how sales happen, where revenue comes from.

    This is the foundation for every strategy and decision that follows.

  2. Plan

    The Strategy

    Let’s shift your commercial efforts from only pushing your offer out to pulling your clients in.

    This is where we define who you’re looking for and who’s looking for you, where they are, and why they should choose you.

  3. Drive

    The Implementation

    Now we move. Your brand starts showing up with intention and a clear direction, and every step brings your audience a little closer.

  4. Accelerate

    Scale

    With a clear direction and a predictable road, it’s time to pick up speed and scale.

    Growth starts moving at a pace you can count on, and you’re the one behind the wheel.

  5. Measure

    The Review

    Time to check the rearview mirror.
    We compare the results with the plan, and what we learn becomes the starting point for the next cycle.

Meet Avenue’s/ Your New Team.


  1. Micael Micmas

    Micael Micmas

    Creative Director

  2. Pedro Paschoalin

    Pedro Paschoalin

    Founder & Head of Growth

  3. Micael Melo

    Micael Melo

    Head of Content Marketing & Social Media

The Numbers Behind The Names.


The Brands Behind The Numbers.


Selected brand work by Micael Micmas. See the full portfolio on Behance ↗

Motia by Micael Micmas
Motia
Motia by Micael Micmas
Motia
Seres by Micael Micmas
Seres
Seres by Micael Micmas
Seres
LV Arquitetura by Micael Micmas
LV Arquitetura
LV Arquitetura by Micael Micmas
LV Arquitetura
Portuni by Micael Micmas
Portuni
Motia by Micael Micmas
Motia
Motia by Micael Micmas
Motia
Seres by Micael Micmas
Seres
Cidade Viva by Micael Micmas
Cidade Viva
Portuni by Micael Micmas
Portuni
Portuni by Micael Micmas
Portuni
Portuni by Micael Micmas
Portuni
Cidade Viva by Micael Micmas
Cidade Viva
Cidade Viva by Micael Micmas
Cidade Viva

Three Programs. Let’s Find Yours.

Programs

4 Month Program

Avenue Lite

Designed To Guide


  • Commercial Analysis
    • A 45 to 60 minute call
    • A written report, yours to keep
    • The recommended program
  • Brand Development
    • BrandOS
    • Personal Branding
    • Web Design
    • Reputation Management
  • Content Marketing
    • Social Media Management
    • Editorial Line & Calendar
    • Email Marketing
    • Engagement Campaigns
  • Avenue Films (add-on)
    • Scripts & Storyboards
    • Shoot & Direction
    • Editing & Color Grading
    • Ad Creatives
Book My Free Analysis
6 Month Program

Avenue Core

Designed To Build


Everything in Lite, plus:

  • Performance Marketing
    • Paid Media
    • SEO
    • Omnichannel Solutions
    • Referral System Design
  • Partial access to Halo, Villas or Pulse
    • Halo, if you are in healthcare
    • Villas, if you are in construction and real estate
    • Pulse, if you are in sports marketing
  • Avenue Films (add-on)
    • Scripts & Storyboards
    • Shoot & Direction
    • Editing & Color Grading
    • Ad Creatives
Book My Free Analysis
12 Month Program

Avenue 360

Designed To Lead


Everything in Core, plus:

  • Growth Advisory
    • Go‑to‑Market Strategy
    • Positioning & Offer Design
    • Sales Enablement
    • Funnel & CRM Implementation
  • Avenue Films
    • Scripts & Storyboards
    • Shoot & Direction
    • Editing & Color Grading
    • Ad Creatives
  • Full access to Halo, Villas or Pulse
    • Halo, if you are in healthcare
    • Villas, if you are in construction and real estate
    • Pulse, if you are in sports marketing
Book My Free Analysis

Foundational

Single Project · 4 Weeks

Funnel Implementation & Web Design

Scope
  • Layout
  • Forms
  • Social links
  • Responsive build
  • UX/UI
  • Domain and hosting
  • Final QA
  • Two revisions included
Start My Project
Single Project · 6 Weeks

Brand(OS)
Development

Scope
  • Brand discovery and strategy
  • Four pillars
  • Messaging
  • Guidelines
  • Assets
  • Visual identity
  • Touchpoints
  • Brand book
  • Two revisions included
Start My Project
Single Project · 8 Weeks

Business
Development

Scope
  • Business model review
  • Marketing plan
  • ICP definition
  • Client journey
  • Sales script
  • Sales deck
  • Outreach campaigns
  • SWOT analysis
  • Two revisions included
Start My Project

Every Route Starts With A Map.

For our founding partners, we draw it for free:
a 45 to 60 minute call, followed by a detailed report on your business.

Your Business Today

How the business makes money today: revenue, average ticket, active clients, how long they stay and what each new one costs.

Channel Evaluation

How your customers reach you: what each channel costs, what it brings in a month, and who runs it.

Conversion And KPI Review

What happens between the first contact and someone becoming a customer, and which numbers get read every month.

Your Avenue

What is working, what is not, and what we would do first.

Next Steps

A roadmap alongside a suggested implementation program and the reasoning behind them.

Commercial analysis sheet, page 1 of 4 Commercial analysis sheet, page 2 of 4 Commercial analysis sheet, page 3 of 4 Commercial analysis sheet, page 4 of 4

Your Questions
Answered.

Is the analysis really free?

We believe the right knowledge is what guides us to better decisions. It would make no sense to deliver anything different to our future partners. So yes, the analysis is free, for a limited time, and you keep the sheet whether you hire us or not.

Are you an agency?

No. Avenue is a growth advisory group. In practice, the difference is in how we carry out our implementations: a framework tailored and structured around what makes the most sense for where you are now.

What is the difference between marketing, branding and growth?

Marketing makes you sell more: promotion, channels and price.
Branding makes your customer want to buy: desire, differentiation and value.
Growth makes you sell better: optimized revenue, predictability, control and clarity.

Why is there no price on this page?

Because the generated value is a variable consequence of your business model. We do not believe in one size fits all. We do not have clients who pay. We have partners who invest in sustainable revenue growth.

What if I already have someone doing marketing?

Even better. You can join one of our implementation programs and optimize your results. We look at your business as a whole. Our approach goes beyond one-off support.

What are the main problems Avenue solves?

Brand consolidation, integrated solutions, no-show reduction, reactivation of your customer base, a lower customer acquisition cost, higher perceived value, commercial structuring, automations, predictable revenue and a better relationship with your audience.

If your question is not here, write to us directly. info@withavenue.co

How We Open The Way
To More Better Sales.

Strengthen your pipeline. Grow with intention.

  1. Go‑to‑Market Strategy

    Define who you actually want to work with.

  2. Positioning & Offer Design

    Stop competing on price. Start competing on value.

  3. Sales Enablement

    Equip your team to sell with confidence and consistency.

  4. Funnel & CRM Implementation

    Pipeline, playbooks and the system that holds them.

Making The Most Out Of Your

Commercial Efforts

Solidify your results through sales enablement.

  • Start Selling Value
  • Turn Prospects Into Clients
  • Generate Predictable Revenue
  • Set And Optimize KPIs
  • Grow Sustainably

Meet Pedro Paschoalin.

Pedro Paschoalin
Pedro PaschoalinFounder
  • Founder

  • MBA

    Marketing & Sales

  • 10+

    Years in content marketing

    5+

    Years in business growth

  • 3+

    Years in RevOps and integrated systems

Sales Enablement

  1. 01

    Structure

    • Define Business Model
    • Marketing & Sales Plan
    • Roadmap And Action Items
    • SWOT Analysis
  2. 02

    Implementation

    • Playbooks
    • CRM/ERP
    • Positioning & Offer Strategy
  3. 03

    Monitoring

    • Team Overview
    • Recap Meeting Guidelines
    • Channel Evaluation
    • KPIs Review
  4. 04

    Improvement

    • A/B Testing
    • Performance Review
    • Next Steps

What Your Business Keeps.

Business Development

  1. Business Model Review
  2. Marketing Plan
  3. Sales Script
  4. Sales Deck
  5. Sales Pipeline
  6. Market Research (ICP)
  7. Outreach Campaigns
  8. SWOT Analysis

Where You Find It.

4 Month Program

Avenue Lite

Designed To Guide

Not included

6 Month Program

Avenue Core

Designed To Build

Not included

12 Month Program

Avenue 360

Designed To Lead

Included

See The Programs

Your Business, Reviewed.
On Us.

Book a free commercial analysis with the Avenue team.

*Limited condition offered to founding partners.

How We Open The Way
To High Perceived Value.

Elevate your brand, generate desire, promote relationship.

  1. BrandOS

    The brand system itself. Rules, assets and the pieces built to them.

  2. Personal Branding

    Craft a brand that speaks before you do.

  3. Web Design

    Enhance your website. Make it easier to find you.

  4. Reputation Management

    Shape how you are seen. Turn good experiences into public trust.

Making The Most Out Of Your

Brand

Elevate your perceived value by empowering your brand.

  • Enhance Awareness
  • Generate Empathy
  • Create Relationship
  • Become Unique
  • Increase Credibility

Meet Micael Micmas.

Micael Micmas
Micael MicmasCreative Director
  • 300+

    Brands created

  • 15

    Years elevating brands

  • 20

    Adobe international awards

  • 380K

    Project views on Behance

Branding

  1. 01

    Plan

    • Briefing
    • Review Answers
    • Collect Previous Files
  2. 02

    4 Pillars

    • Mission
    • Vision
    • Values
    • Positioning
  3. 03

    Develop

    • History
    • Speech
    • Empathy
    • Secrets
    • Signs
  4. 04

    Deliver

    • Brand Book
    • Work Compilation
    • Brand Comes To Life

What Your Business Keeps.

BrandOS

  1. Brand Discovery & Strategy
  2. 4 Pillars
  3. Brand Messaging
  4. Brand Guidelines
  5. Brand Assets
  6. Visual Identity
  7. Touchpoint Development
  8. Brand Book

Web Design

  1. Custom Website Layout
  2. Contact Forms
  3. Social Links
  4. Mobile Responsive Design
  5. UX/UI Optimization
  6. Domain And Hosting Setup
  7. Quality Assurance Testing

Where You Find It.

4 Month Program

Avenue Lite

Designed To Guide

Included

6 Month Program

Avenue Core

Designed To Build

Included

12 Month Program

Avenue 360

Designed To Lead

Included

See The Programs

Your Business, Reviewed.
On Us.

Book a free commercial analysis with the Avenue team.

*Limited condition offered to founding partners.

How We Open The Way
To Stronger Relationships.

Engage with your audience. They deserve your best.

  1. Social Media Management

    Your channels, planned, published and answered.

  2. Editorial Line & Calendar

    Plan, create, revise. Every week.

  3. Email Marketing

    Deliver value straight to their inbox. Every time.

  4. Engagement Campaigns

    Comments, questions and messages, answered.

Making The Most Out Of

Social Media

Elevate your influence through content marketing.

  • Optimize Your Time
  • Know Your Audience
  • Diversify Your Channels
  • Track Results
  • Grow Organically

Meet Micael Melo.

Micael Melo
Micael MeloHead of Content Marketing & Social Media
  • +14.8M

    Followers across social channels

  • 12M

    YouTube subscribers

  • 4.2M

    TikTok followers

  • 600K

    Instagram followers

  • 10+ years managing social media. Breakthrough YouTuber of the Year, 2023.

Social Media Management

  1. 01

    Plan

    • Profile Optimization
    • Editorial Line
    • Content Calendar
  2. 02

    Create

    • Market Research
    • Content Creation
    • Content Revision
  3. 03

    Manage

    • Post Scheduling
    • Engagement Campaigns
    • Track Metrics
  4. 04

    Evaluate

    • Review Audience Insights
    • Evaluate Messages, Questions And Comments
    • Engagement Analysis
  5. 05

    Optimize

    • Strategy Updates
    • Anticipate Market Trends
    • Meet Audience Expectations

Where You Find It.

4 Month Program

Avenue Lite

Designed To Guide

Included

6 Month Program

Avenue Core

Designed To Build

Included

12 Month Program

Avenue 360

Designed To Lead

Included

See The Programs

Your Business, Reviewed.
On Us.

Book a free commercial analysis with the Avenue team.

*Limited condition offered to founding partners.

How We Open The Way
To More Clients Coming In.

Diversify your channels. Lead your business.

  1. Paid Media

    Google and Meta, measured against pipeline.

  2. SEO

    Be found by the people already looking.

  3. Omnichannel Solutions

    One message, every channel, the same promise.

  4. Referral System Design

    Stop hoping for referrals. Start building them.

Making The Most Out Of

Paid Social

Start seeing new clients coming in.

  • Meet New Clients
  • Increase Sales
  • Optimize Processes
  • Strengthen Your Channels
  • Grow Exponentially

Paid Social

  1. 01

    Onboard

    • Briefing
    • Strategy Development
    • Strategy Presentation
  2. 02

    Launch

    • Activate Campaigns
    • Google Ads (80%)
    • Meta Ads (20%)
  3. 03

    Intensify

    • Tailored Campaigns
    • Meta Ads (Remarket)
    • Track Team Performance
  4. 04

    Evaluate

    • SWOT Analysis
    • Review Performance Report
    • Identify Areas For Growth
  5. 05

    Optimize

    • Strategy Updates
    • Reinforce Strengths
    • Anticipate Market Trends

Where You Find It.

4 Month Program

Avenue Lite

Designed To Guide

Not included

6 Month Program

Avenue Core

Designed To Build

Included

12 Month Program

Avenue 360

Designed To Lead

Included

See The Programs

Your Business, Reviewed.
On Us.

Book a free commercial analysis with the Avenue team.

*Limited condition offered to founding partners.

How We Open The Way
To Content Production.

Capture. Create. Control. Exceed expectations.

  1. Scripts & Storyboards

    The story is written before anyone films it.

  2. Shoot & Direction

    Capture on location, directed against the brief.

  3. Editing & Color Grading

    Cut, sound and color, finished in house.

  4. Ad Creatives

    The same footage, cut for what paid media needs.

Where You Find It.

4 Month Program

Avenue Lite

Designed To Guide

Add-on

6 Month Program

Avenue Core

Designed To Build

Add-on

12 Month Program

Avenue 360

Designed To Lead

Included

See The Programs

Your Business, Reviewed.
On Us.

Book a free commercial analysis with the Avenue team.

*Limited condition offered to founding partners.